Strategic Marketing Consultant
Corporate Visioning
and Futuring


Selected Clients

"We should try to be the parents of
our future rather than the offspring
of our past."

Miguel de Unamuno (1864-1936),
Spanish essayist, novelist, poet
playwright, and philosopher


"One individual with one good idea
can trump an entire network of
thousands who don't have an idea"

Dan Wieden,
Founder Wieden + Kennedy

Futurist Consultant & Keynote Speaker

David Houle

I am a  consultant and keynote speaker on the future and global trends.  As a futurist, in this time of incredibly rapid change, I provide strategic consulting, to suggest ways that companies can  adapt to the changes confronting them.  Companies often bring me in periodically to spend a day or two leading discussions with top management on how best to take advantage of the forces and trends that are reshaping markets and the world.

I have been called "the CEOs' Futurist"" as I usually speak to and advise CEO's on the future. I call this process "futuring".  We look at where the company is today, the future trends that will reshape the world, how they will affect the marketplace, and then how the company might better face this future. I have helped companies completely re-brand and redirect to better face the future and rapidly changing marketplaces.

In this process I strive to be a catalyst toward a breakthrough idea or strategy - one that might in the short term of months to years or long term of decades create great value for individuals and companies alike.

Forecasts
As a futurist, I am often asked about forecasts I have made that proved to be accurate.  That is a fair question.  Here are some forecasts and predictions I have made, and the dates when I made them.

Prediction                                                                        Date made
-Oil would reach $125 a barrel in 2008                        April 2006

-With this increase in oil price, GM would put Hummer
 up for sale and sales of SUVs would plummet            April 2006

- Major city newspapers would start to go out of           June  2006
   business within 3-4 year;, smaller city papers
   would do well

-Barack Obama will be the next President                    September 2007

-The sub-prime problem would show that the
  financial marketplace was now global, and the
  problems would become global                                    August 2007


-Thrift will become the new cool in America. It will be   October 2008
  hip to be thrifty.  Thrift will replace extravagance for
 at least the next two years.

-Complete genetic mapping for individuals will cost
  $1,000 by 2013                                                                September 2008


-There most likely will  be deflation in the U.S. for the      November 2008
  next six months

-In 2009, some 3,000 - 5,000 car dealerships in the       November 2008
 U.S. will close

-There will be great upheavals in many Islamic countries
  in the next 3-5 years due to accelerating electronic
 connectedness and young demographics                       December 2008

-Unemployment i nthe  U.S. will top out at 9-11% in the
second half of 2009                                                          January 2009

- 2012 could well be one of the most disruptive years
  in the U.S. in decades                                                    March 2009

- Commercial Real Estate in U.S. will show no real
   growth for 4-5 years

-There will be 5 billion cell phone subscriptions by      September 2009
 the end of 2010

- The cable television subscription business will          October 2009
  decline by 10% in terms of number of subscribers
  between 2009 and 2013

-There will be no significant inflation - outside food      January 2010
  and energy- in the U.S. in 2010

-There is and will be a new "less is more" trend in the
 US and the developed countries of the world.  Consumers
 have separated "want" from "need" and will even then
 postpone the purchase of what is "needed". Consumers
 will save more, pay down debt and spend less.  This trend
 will last for several years.                                           July 2010


-Due to a historic shift in the workplace, the                   December 2010
 unemployment rate will remain above 8%
 through 2012

-e-books will represent 50% of total book sales          December 2010
 by 2015

-It should no longer be thought of as the "Greek
 Debt Crisis" but the possible "death rattle" of the
 Euro                                                                           February 2011

-  There will be a significant economic hiccup
  in China in the next 12 months                                 August 2011



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