Entering the Shift Age
eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed. In the Shift Age, Brands will become ever more personal and Marketing will be about memes and ever increasing conscious capitalism.
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Brands and Marketing (Entering the Shift Age, eBook 9)
eBook 9: Brands and Marketing
Introduction
Chapter 20: Brands and Marketing
eBook 9 looks at significant changes that will fundamentally alter Brands and Marketing, their underlying business models, and the way we absorb, create, disseminate and discuss art in the Shift Age.